You might have noticed tube man at various events or conventions. They go by many names such as sky dancers, inflatable guys, or wavy-armed advertising dudes. They dance with the wind on street corners, waving their hand in the air, smiling and eyes wide open.
At some point, you might have been attracted by the appearance of the tube man and want to use them for your next trade show. You may have watched them while taking a break or waiting for your customers. You might think how could something so bizarre end up becoming one of the most important marketing techniques?
There are tons of lessons you should learn from the tube man. In this article, we will discuss the top 4 dealership marketing lessons that you should learn from the tube man or dancing inflatable guys.
Table of Contents
Stay Focused
Do you know why you cannot see as many tube man dolls as you used to? This is because some cities have imposed a ban on the tube man for being extremely visual clutter and affecting the aesthetic environment.
Even though they are amusing, people start resenting these dancing dolls. Streets are being littered with them and that is something that should not be appreciated.
However, the same also goes for digital ads and emails. Over-saturating or spamming inboxes with tons of promotional emails will annoy your potential customers. As per Dotdigital, spam emails are a source of great amount of Trojans. Targeting email should not be sent frequently and this is something you need to remember in your business journey.
Keep Moving to Get High Exposure
The advertising world is shifting to digital technologies. This is the main reason why business owners and brands are using videos to promote their business.
While scrolling through the internet, customers stop for ads if the ad proves to be relevant and attractive.
As per research, consumers see more than 3000 ads daily. So, if you want them to engage with your company, you need to catch their attention quickly. As tube man is extremely effective at capturing attention, they are preferred by tons of business owners.
Spread Good Vibes
Tube man is one of the most effective marketing methods that spread good vibes. Hence, you should focus on creating an emotional and positive response with your customers rather than spamming them with brand information. Positive emotions will increase the loyalty of your customers.
The same should also work for the way you establish communication with your customers. If you trash talk or engage in online fights with your competitors, you’ll only be sending bad vibes.
Don’t Just Blow the Hot Air
Nowadays, shoppers are highly skeptical and informed. Neither do they get impressed by meaningless flattery nor do they care about their situations. Shoppers provide the best reaction while engaging with trustworthy and authentic brands. Hence, make sure you have product information and product prices available on your business website. This is a great way to boost your brand identity.
As per research, 90% of the consumers prefer to engage with a brand that shows constant authenticity.
Conclusion
These are the top 4 dealership marketing lessons you should take from dancing inflatable tube guys. Do you have any questions to be answered? Comment below to let us know.
